01
TempoTaps
Real music. Gamified. Professional precision.
iOS App  ·  Creative Brief 2026 📚 Education 🎵 Music
02
Overview

Rhythm training
that actually sticks.

TempoTaps is an iOS app where you play the rhythm of real songs — pop, jazz, metal, classical, anything — and receive instant, millisecond-accurate feedback with scores and star ratings. Discover and play along to actual music, practice rhythm exercises and drills, or tap any pattern and see exactly how you perform.

Think Duolingo meets Guitar Hero — for rhythm training that actually makes you better.

03
Problem

The gap nobody
has filled yet.

04
Audience · Persona 01
Primary Target
The Drummer
Percussionist  ·  Ages 15–50
"I replayed that level 6 times, I need to hit it perfect!"
Motivation
Improve timing, discover and learn new songs, master their drills — and prove it with data.
Behaviour
Hooks in within the first session. Replays levels compulsively. Has the need to share how well they just played.
Why TempoTaps
Patterns and songs they already know — now with precise and objective feedback. The first app that truly feels like a real practice tool.
Discovery
Percussion content on Instagram and TikTok, Reddit percussion and rhythm communities, word of mouth.
05
Audience · Persona 02
High-Value User
The Musician
Any instrument, any level — from casual hobbyist to conservatory student
"I finally found out exactly where I was rushing in that section."
Motivation
Diagnose timing weaknesses, discover new rhythms and styles, become a better musician.
Behaviour
Builds custom exercises from what they're currently learning, and discovers new genres and styles. Studies analytics carefully. Long practice sessions. Returns because the content library keeps growing.
Why TempoTaps
Pro-grade timing data. Custom exercise builder. A place to discover new songs and rhythms to bring to their real instrument.
Discovery
Music forums, Reddit, teacher recommendations, App Store search, social media rhythm content.
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Audience · Persona 03
Growth Audience
The Explorer
Casual / non-musician  ·  Ages 15–40
"It feels like a drug. And apparently I'm learning music?"
Motivation
Addictive gameplay, collecting stars and BeatPoints, competing with friends, daily challenges, unlocking everything — pure gamer mentality.
Behaviour
Plays the daily challenge, responds to notifications, short competitive sessions. Highly social — shares scores and challenges friends constantly.
Why TempoTaps
Real songs they know or catchy rhythms that hook them. Fun without feeling like studying. Stars progression and BeatPoints feel deeply satisfying.
Discovery
Instagram and TikTok rhythm content. Sees someone playing and wants to try immediately.
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Product

Why TempoTaps wins.

🎵
Real Original Music
Real songs across every genre + hundreds of rhythm exercises, drills and patterns. More content than any competitor — and growing constantly.
🎯
Pro-Grade Precision
Sub-millisecond timing accuracy — equivalent to professional electronic drum kits. Real diagnostic data for real musicians.
🏆
Gamified Progression
Levels, stars, and BeatPoints — a score that scales with speed and precision. Three difficulty modes from casual to professional. Leaderboards coming soon.
🛠
Level Creator
Build custom exercises from any song you're learning. Practice exactly what you need. Share with the community. MIDI import coming soon.
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Competition · 01 of 05

Beat Blocks

Main Competitor
by Patterns in Piano  ·  Not yet public @patternsinpiano
  • 📅~1 year building an audience on Instagram with rhythm content. ~4 months ago started building an actual app. Previously offered a simple animation generator on their website — not a real product.
  • 👥Strong, engaged community. The most valuable asset they have — and potentially harder to replicate than any feature.
  • ❓The biggest unknown: we don't know what their product looks like. By all visible signals they're behind — but this is the competitor to watch most closely.
  • 📝Recently added formal notation — validating the direction TempoTaps has taken from day one.
  • 🧹Started deleting "is this an app?" comments from their posts as soon as competitors appeared. Protecting their narrative actively.
What we learnBuild audience before product launch. Their community following is a real moat — and the reason they're the main competitor despite having no shipped app.
Profile
View Posts
09
Competition · 02 of 05

Rhythm Challenge

Market Validator
Solo developer (Russia)  ·  Live on App Store since 10 March 2026  ·  No social media
  • ✅First app to answer the wave of "is this an app?" comments — validating this market is real and the timing is right.
  • 🎲Generates random rhythms only. No music, no progression, no levels. Mic input is the one added feature — and it barely works in practice.
  • 📦Every other feature they have is already covered by TempoTaps. Mic input is coming — built properly by an ML audio specialist.
  • ⚡Shipping everything prematurely — v1.0 two months ago, v1.1 (level creator) one month ago, v1.2 ("added stop button") today. Moving slow and clearly behind.
What we learnMore people are seeing this opportunity and acting fast. The race is real.
Poster View Comments
10
Competition · 03 of 05

Beat Block

Pricing Validator
App Store  ·  $9.99 premium  ·  No social media
  • 👀Clearly someone who spotted the opportunity and quickly cloned the main competitor — before it even launched. UI says "Beat Blocks" — another confirmation of the copy.
  • 💰People are already paying $9.99 for premium — visible from gameplay posts on social media where paid features are unlocked. Willingness to pay is confirmed.
  • 🐌v1.0 two months ago, v1.1 (level creator premium) one month ago, v1.2 ("added stop button") today. Moving slow and clearly behind.
  • ❌Poor UX, no timing feedback, no music, no real progression. Very rough product — but charging for it and getting paid.
  • 🆚TempoTaps already has a better level creator — and it's free during beta. With MIDI import on the roadmap, the gap will be enormous.
What we learn$9.99 is a validated price point even for a poor product. Ours is dramatically better — and we should price with confidence.
View Paywall
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Competition · 04 of 05

Jams Training

Content Model to Study
Instagram → web page → app? @jams_and_study @jams_training
  • 📸Two accounts posting the same format: 1–2s hook + random rhythm. Many followers and views — going all-in on social.
  • 👥Advertise an app, but it's just a Telegram bot. Just launched a new website today with what looks like a web app — though the focus seems to be shifting toward mentorship and paid feedback.
  • ❌Random rhythms only, no music, no feedback, no progression. Not a real product threat.
  • 📣Their content consistency and distribution approach is excellent relative to what they're distributing. Study the playbook carefully.
What we learnCommunity and content can substantially outperform product quality at the early stage. Rhythm content alone — no app — builds massive audiences.
Profile
View Posts
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Competition · 05 of 05

The real opportunity: social.

Hundreds of accounts post rhythm content — millions of views. Nobody has built a real app for this audience — just books and online courses. The most common comment everywhere: "Is this an app?" — We have the answer.

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Brand · Current State

This is where we are today.

Minimal, native Apple feel. A solid starting point — not a finished brand.

Logo
TempoTaps
iPhone + iPad  ·  Open Beta on TestFlight
Main View Mixer View iPad Menu
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Status

The product is built.
Ready to launch.

  • ✓Full native iOS app — Swift/SwiftUI + AudioKit
  • ✓Sub-millisecond timing precision engine — three difficulty modes
  • ✓Level progression, onboarding, stars, BeatPoints
  • ✓Level Creator & Editor
  • ✓Multiple notations, one and two-hand modes — for drummers, pianists, and beyond
  • ✓Original music library + hundreds of rhythms, drills, and exercises
  • ✗Brand presence & marketing strategy
  • ✗UX/UI audit & optimisation
Data-Driven from Day One
Analytics (Mixpanel) fully integrated — every session, every funnel. Data guides all our decisions. This is one of our strongest tools.
Live on TestFlight — first real beta testers active.
Live Analytics
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Suggested Strategy

The path to launch.

Now → 2 weeks
Beta & Brand
Goal: 50–100 organic TestFlight users
  • ● Marketing Strategy
  • ● Content Assets Production
  • ● UX/UI Audit & Optimisation
  • ● Brand Formalisation
2–6 weeks
Launch Prep
Goal: App Store ready
  • ● Influencer & Community Growth
  • ● Pre-launch Marketing Campaign
  • ● Funnel Optimisation & Retention
  • ● Paywall Design & Testing
Option: quiet App Store release to enable lifetime offers for early adopters and generate early revenue.
6–8 weeks — Launch
App Store
Goal: First 500 users, revenue data
  • ● App Store Launch Campaign
  • ● Lifetime Offer Window
  • ● Paywall A/B Testing
  • ● Real-time Pricing Optimisation
Engineering & General — running in parallel
Fully data-driven — priorities shift based on what the numbers say
Now
Social Leaderboards Daily Challenge Community Level Sharing Bluetooth Latency Compensation Sign-in & iCloud Sync
Next
In-app MIDI Import Mic Input (ML) UI/UX Changes Mixpanel Optimisation Dynamic Pricing (RevenueCat)
Ongoing
New levels & music (AI-assisted) Content curation Testing & bugfixing Operations & admin
Post-Launch
ScaleDouble down on what drives installs and retention
FormaliseRegister, structure the company properly
InvestmentSeek funding with real traction data
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Distribution

Channels & Content.

📸
Instagram
@tempotaps.app
Primary
🎵
TikTok
@tempotaps
Secondary
𝕏
X / Twitter
@tempotaps
Community
🧵
Threads
@tempotaps.app
Community
🌐
Web
tempotaps.app
Always on
🔗
Linktree
linktr.ee/TempoTaps
Hub
Suggested content to produce
🎮 Gameplay demos 🥁 "Can you tap this?" 🤝 Influencer seeds 🎵 Level reveals 🌍 Genre showcases 🎬 Behind the music ⭐ BeatPoints challenges
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Brand · Voice & References

What TempoTaps
sounds like.

References: Vochlea Music — dark minimal aesthetic, two-tone palette, technical credibility in plain language. Soundbrenner — metronome app with strong brand identity and clean UI.

✓ We are
Modern Minimal Confident Precise Motivating Welcoming
✗ We are not
Childish Loud Cluttered Generic Overwhelming Pastel
Vochlea Vochlea 2 Soundbrenner Soundbrenner 2
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Production

Available Assets & the experience.

📱
Screenshots
iPhones & iPads
Ready
🎬
Gameplay
As many as needed
Ready
🎵
Music
Actual app tracks
Ready
📚
Levels
Hundreds of rhythms
Ready
🎨
Icon / Logo
Current version
Current
🎯
Custom Clips
Any level or genre
On request
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Get on board.
The product is built. The market is validated. We're ready for the next step.
Flexible options — standard early-stage startup terms.
Let's find what works for both of us.
Project-based
Fixed scope, fixed fee
Equity
Join as a co-builder
Hybrid
Flexible, based on involvement

Our recommendation: download the app, try it, and if it moves you — tell us what you can bring to the table. We're open to any conversation.

Get started
We've prepared a full context document you can give to any LLM (e.g. Claude, Gemini, or ChatGPT) — ask it anything about the product, the market, how you can help, or what work is needed. Everything is there (AI can make mistakes).
For any questions, reach out at hello@tempotaps.app

We move fast — our "someday" is today. AI changed the rules.
Tools we use
Claude Notion Slack Mixpanel TestFlight Trello